2. Project X: Cup Noodle (2000)
Instant noodles are just one of many exports from Japan that are popular worldwide. Project X: Cup Noodle tells the story of the now familiar Cup O’Noodle and the man behind its success: Momofuku Andou. In a time of austerity within the food industry, he sought to improve matters and wanted to create a new type of food for a new era. Despite facing public and commercial scepticism, his team pushed the boundaries to create a product that would satisfy customers’ stomachs and their wallets.
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