Disney to launch its own streaming service from 2019

Disney to launch its own streaming service from 2019

0 comments 📅09 August 2017, 16:01

Disney have announced that they are to end their distribution agreement with Netflix, as they will launch their own streaming service from 2019. So what does this mean for the Frozen fan that wants to sing a long to the film and its upcoming sequel?

Disney will remove their content from numerous streaming services, which will then find a new home on its own branded service from 2019. This means that as well as Disney TV shows and the classic Disney and Pixar titles, upcoming films such as Toy Story 4, Frozen 2, and the new re-imagining of The Lion King will be found only on their service.

“The launch of our direct-to-consumer services mark an entirely new growth strategy for the company,” said Robert A. Iger, Chairman and CEO at Disney. “One that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands.”

Disney said that their service will be “the exclusive home in the U.S. for subscription-video-on-demand viewing of the newest live action and animated movies from Disney and Pixar.” While Iger said to think of it as a global service, the decision on which other countries to move into will vary “based on existing distribution agreements and different market dynamics.”

If you want an idea of what to expect, Disney did initially explore streaming with their DisneyLife app in the UK, which launched in 2015, starting at £9.99 a month (it’s now £4.99 a month). In the future, this might be the only place to stream Pixar’s Coco. But will the same apply to films such as Avengers: Infinity War and Star Wars The Last Jedi?

Deadline report that Disney currently have not made a decision on whether or not films and shows from Marvel and Lucasfilm will make the move to their new service. “We’ve also thought about including Marvel and Star Wars as part of the Disney-branded service,” said Iger. “But there we want to be mindful of the Star Wars fan, the Marvel fan, and to what extent those fans either overlap with Disney fans or are completely separate and incremental to Disney. So it’s all in discussion.”

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