WWE and Mattel unveil Superstars fashion doll line

WWE and Mattel unveil Superstars fashion doll line

0 comments 📅22 July 2017, 18:58

Revealed during San Diego Comic Con, WWE and Mattel will release a new girls’ product line; fashion dolls of WWE Superstars Nikki and Brie Bella, Bayley, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.

The WWE Superstars had a panel at SDCC where they unveiled the dolls for the first time. While there have previously been dolls of female WWE stars, the new fashion dolls are slimmer and come with changeable outfits. You can also add accessories, such as a headband, rings and shoes, and of course, a WWE Women’s Championship title belt.

“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,” said Stephanie McMahon, the chief brand officer of WWE.“We are honoured to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans,” said Lori Pantel, SVP and GM for Girl’s Toy Box at Mattel. “This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”

The dolls are available to buy from September. You can see Sasha, Bayley, Becky and Charlotte’s reactions to the dolls in the video below.

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