Devilishly cute comedy As Miss Beelzebub Likes is the latest addition to Crunchyroll’s autumn simulcast line-up. Available on the streaming service worldwide except for Asia, the super fluffy new series set in Hell is adapted from Japanese artist matoba’s comedy manga by Liden Films, the studio behind recent badminton anime Hanebado!.

Pictured: extreme fluffiness

Premiering in Japan last night and slated to go live on Crunchyroll shortly, As Miss Beelzebub Likes sees rookie Mullin land his dream job as attendant to the archdemon Beelzebub, the right-hand of Satan and ruler of Pandemonium. But when he actually gets to meet his fearsome new mistress, Mullin discovers that Beelzebub is actually a total airhead obsessed by all that’s cute and adorable…

Directed by Minato Kazuto, who also helmed Liden Films’ fantasy series Akashic Records of Bastard Magic Instructor, As Miss Beelzebub Likes stars Rikuya Yasuda as Mullin and Saori Ōnishi (Aiz Wallenstein in DanMachi, Hisako Arato in Food Wars!) as Beelzebub. The series is scripted by Yoriko Tomita (Blood Blockade Battlefront & Beyond) while character design is handled by Yuri Kuma Arashi’s Etsuko Sumimoto.