Mattel launches film division, Mattel Films

Mattel launches film division, Mattel Films

0 comments 📅07 September 2018, 19:19

Another Masters of the Universe movie has long been in development hell. However, the latest news from Mattel could potentially see a revival in production given that toymaker Mattel is launching its own film division.

As reported on Variety, Mattel is launching Mattel Films, which will be led by Robbie Brenner, producer of films such as Escape Plan, Machine Gun Preacher and Dallas Buyers Club. The new film division sees Mattel playing catch-up; a possible response to Hasbro’s production company, Hasbro Studios, which has enjoyed success with the likes of the Transformers franchise and My Little Pony.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Mattel’s CEO Ynon Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” said Brenner. “There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so.”

So what kind of movies can we expect from Mattel Films? Well, they do own American Girl, Hot Wheels, Monster High, Max Steel and Polly Pocket. Notably, they also own Barbie and He-Man and the Masters of the Universe, two properties that were initially in development at Sony.

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