First official still from Alan Partridge: Alpha Papa bigs up the action… 

Do you want to see a picture of North Norfolk Digital radio host Alan Partridge running along a corridor carrying a gun?

Everyone who said no, please make your way towards the door market ‘Exit’. The internet is not for you.

Everyone else, enjoy this shot from Alpha Papa – there’ll be a full trailer along tomorrow.

Alan Partridge: Alpha Papa – Synopsis

Famous local radio DJ / one time talk show host Alan Partridge (Steve Coogan) works at North Norfolk Digital. But when the radio station is taken over by a new media conglomerate, it sets in motion a chain of events which see Alan having to work with the police to defuse a potentially violent siege.

Will Alan talk round disgruntled colleague Pat Farrell? Will there be shots fired in anger? Will Alan become a public hero or simply another footnote in the history of broadcasting?

Alan Partridge: Alpha Papa opens in UK cinemas on 7 August 2013.